Growing in their environment
We want players to flourish in their city, academy and family. Progress is more than match results or recruitment: it also depends on stability, confidence and good support.
LUVNATION AGENCY / ABOUT
Our purpose
Our purpose puts the young player at the centre of a pathway combining football, education and wellbeing. Family and school life matter alongside sporting performance.
Education and football
For players still in school, education remains a priority. With families and relevant staff, classes, exams, training and travel can be included in a realistic plan. Sporting ambition should not come at the expense of education.
Working around the young person
We work with families, academies and clubs according to their roles and the permissions required. Decisions about minors and publication of their image require particular care and consent from their legal guardians.
Complete support
Our purpose brings together sporting observation, goal setting, weekly work planning, preparation for professional conversations and responsible image management. Support depends on each player’s situation and agreed framework.